Ikea Bulb E27 1000 LM

I have issue with pairing this particular IKEA bulb to SmartThings…

New purchased IKEA Tradfri Bulb E27 1000 LM, 12.5W, 603.384.52 / LED1623G12, a cheap one. I am able to pair it with IKEA Remote 5 button with no problems. I have SmartThings Hub v2, using classic app.

I have other IKEA bulbs working fine.

After putting the bulb to pair mode (6 times power cycle on/off), it goes to full brightness…
However I can not see it “as a Thing” in SmartThings (so I can not pair and change device handler / DTH…)

Any ideas how to pair this particular bulb to ST ?