No need to reset hub… It doesn’t have anything to do with the reset of the bulb… 
The trick is the timing in the on/off’s… 
What works for me every time is using (very) short “on’s” and a little bit longer “off’s”…
I start with bulb on, then off, and then 6 “on’s”, where i kill the light as soon as the bulb shows signs of turning on… Hope that make sense…? 