Sengeld Element Touch Zigbee Bulb & Hue Bridge?

Just got my freebie Sengeld bulb from the company, and I’m wondering if anyone has had luck getting it to be recognized by a Hue hub.

ST recognized it quickly, but I would prefer to have it with my Hue.

I realize I need to unpair it from ST. I also tried the Hue manual method using a serial number, but the bulb serial number was not the 8 digits Hue expected.