There has been some discussion on the forums about the new line. Looks like up until now they were white-boxed from Jasco and available to contractors and at a few retail outlets. Now that they’re in proper GE packaging, perhaps we’ll see broader retail availability. I have a ton of the new dimmers (these have neutrals, works great with LEDs), on/off switches, and a few ceiling fan switches all working flawlessly.
Here is a link to some discussion on the new dimmers and on/off switches: Light Switches?
Here is a link to some discussion on the ceiling fan switch: Has anyone tried the new GE Z-Wave Ceiling Fan Wall Switch (12730)?
Edit: Forgot to add, there are subtle differences in the way they look compared to the old models. The LED is slightly smaller and the air gap switch may be a little different. I prefer the way these new ones look.