Hi guys –
Yassi, Brand Manager at Ring here. The discount code we sent to current or past Doorbot customers is a unique code and good for only (1) one Ring Video Doorbell and is void after it’s been applied to an order. We do check to see if you were a past or are a current Doorbot customer in our system, so we are unable to send a discount code off of word-of-mouth.
Secondly, in reference to @Dlee’s question: Our engineers and developers have designed a sophisticated algorithm for mitigating false alarms. Our 3 (most motion detecting devices hold 1) PRI’s detect differences in heat, which means we can detect motion in direct sunlight. This means that in the case where you have direct sunlight and a human being steps in front of the Ring, the device can detect the differences between the scene and the background.
Secondly, we changed our name for multiple reasons, none of which has to do with unfulfilling promises.
We gained a lot of valuable feedback from our customer base about needed enhancements to improve the overall performance and user experience with the product. Additionally, we learned a lot about how our customers were using the product, as well as the key benefits they believed Doorbot offered. We quickly realized that we could build upon and enhance DoorBot.
Our name change happened for a few reasons: We wanted a name that communicated our larger company mission and allowed us to deliver the best product. Ring describes what we’re doing; we’re building a ring of security around your home and allowing consumers to conveniently stay connected and monitor it from anywhere. It also has a dual meaning that links it back nicely in a descriptive manner to our Video Doorbell product. We felt it was an excellent choice. We’re timing our rebranding with the introduction of our new Ring Video Doorbell because it’s the first product we’ve designed that aligns well with our new company mission.
Rebranding certainly allows for a fresh start, however we stand behind Doorbot and believe it is a great product. Consumer expectation made us quickly realize that Doorbot was not an inviting or friendly name and certainly not the name of a product homeowners wanted on their home, let alone on the entrance of your home. Moreover, the obtrusive camera and cold, “techie” design did not compliment a home’s entryway either. The word “bot” has the potential to scare consumers away, whereas “Ring” carries more positive connotations.
If you’re interested in learning more, or gaining a better understanding as to why we rebranded and released a new device, you can read our CEO Jamie Siminoff’s blog entry here: blog.ring.com.
I hope this answers whatever questions you guys had, as well as clarify the reasons why we rebranded.
Brand Manager at Ring