“Hardware is hard.”
I never saw any indication in the Birdi materials that they had any idea of the certification process required for fire safety devices in the US or the UK. It’s lengthy for anyone.
All kickstarter/Indiegogo projects sound great-- that’s the only way they can get your money. But until it’s available to order from Amazon for two day delivery, it’s all just marketing.
I do occasionally back start up projects if there’s a particular form factor that I want to help demonstrate market demand for, or if the company has a legitimate patent and I’m interested in supporting their development work.
But if a product sounds like it’s going to be great for everyone but doesn’t have a unique patent, I wait until it’s in full production before I order. It’s not just that my money might be tied up for a long time. The opportunity cost of expecting a device that may never arrive throws off all of my other home automation planning.
So I stick to the real. Getting that to work is hard enough!