I have a similar setup in my bedroom. I did a Hue install throughout most of my house before I introduced ST, so that history plays into my results more than any comprehensive planning.
My lights on my fan are all Hues, and I control them using a Hue Remote on the wall next to the existing outlet. The existing outlet switch is blocked using a plastic switch guard, so the power is always on (the switch remains accessible from one side, if needed). The Hues are now also controlled via ST, thanks to the integration between the ST Hub and the Hue Bridge. This setup seems to work well for me, and it allows me to use the Hue’s “Wakup” routine to control the lighting colors and brightness. I find this preferable to any ST SmartApp for gentle/light-based wakups.
Now in other rooms, I have GE ZWave In-Wall Switches and Dimmers. The dimmer in the bathroom is nice, but it has a really slow ramp up. The switches have a fractional second delay, which is fine.
I don’t have any fan control switches, so sorry, can’t share experience there.
I would say that for bedroom applications, I’ve found the Hues to be very nice. In the mornings, the wake up routine is wonderful, and the daylight temps are great for actively working around the house. When it’s time to settle down, warming up the lights and dimming some makes it easier to relax. And experimenting with other lighting for whatever else might happen in the bedroom can be fun and playful.
TL;DR Maybe try a smart fan controller for your fan, but consider color changing bulbs for other bedroom lighting. Hue LiFX are both good choices.