Problem connecting second Phillips LWB014 Bulb

I feel like i am frustratingly close, but am ready to give up. I have connected several hue bulbs including an a19 yesterday, but can’t seem to get this second one connected. I have logged into my hub to view the events and am seeing what i think is the bulb attempting to pair:

zbjoin: {"dni":"8D15","d":"00178801039A85B6","capabilities":"8E","endpoints":[{"simple":"0B C05E 0100 02 07 0000 0003 0004 0005 0006 0008 1000 01 0019","application":"02","manufacturer":"Philips","model":"LWB014"},{"simple":"F2 A1E0 0061 00 01 0021 01 0021","application":"","manufacturer":"","model":""}],"parent":"FFFF","joinType":15}

I am using this device handler: Zigbee Hue White - HC

I have a phillips remote so can reset the bulb, and have many times. The “dni” and “joinType” change. Jointype seems to be either 1 or 15. The app though never finds the device when trying to pair.

I even tried to manually add the device in my online control panels and was somewhat successful, except it seemed to identify it as a ‘router’ and would not turn the bulb on and off.

Is there something I am missing? Do i just need to keep trying until i get lucky?