Could be due to Samsung and/or Amazon pushing the Samsung Connect Home device which, from what I understand, is a Router + WifI Mesh + SmartThings Hub? This will compete with Google WiFi which you can’t get on Amazon (competes with Echo of course). The experts (I am a mere newbie here) have talked lots about this in other threads, here for example, but whilst it’s technically a “new hub” (i.e. a new device) it doesn’t seem to have any new funtionality.