You never know, but that would be a very different business model, and there are already lots of competitors in that space, from the local cable company to Vivint to Control4.
Interestingly, that is exactly the model they have chosen for expansion into continental Europe and Australia, through partnerships with local ADT-type companies. So we’ll have to see what wins out.
SmartThings global roll out - #10 by pjam73
But my own guess would be that their longterm trajectory in the US is towards stability through simplicity, aiming at the market that has a Samsung Smart TV, a Bixby-enabled phone, plus what they have said is already the vast majority of SmartThings customers: a home automation customer with fewer than 15 devices who never uses any custom code.
That could probably be handled by the same pro installers who hang the TV on the wall.
It wouldn’t meet the needs of most of the power users who frequent this forum, but we are a tiny percentage of their customers even now.
So…the answer to your question is they are trying that model in other countries, but with a very different feature set than what we have now.