Did a quick search on the forum, not found anything about this yet:
About $10 cheaper than the Hue A19, Z-Wave instead of ZigBee (could be better for some with regards to 2.4GHz interference) but seemingly WAY more powerful with ~850 lumens Vs. the Hue’s ~600, also officially stated as being usable outdoors and of course is a Z-Wave repeater so might be useful for people who have Z-Wave devices on outer edges which might need a helping hand.
I added the model number to the other thread title. Good idea. A lot of times threads get started on a new device during the preannouncement phase, when model numbers are not available.
While we’re discussing pros and cons, read the other thread. Although this is shaped like a traditional bulb, it’s physically very large, it may either look odd or not fit a lot of fixtures.