Outages will always occur; what I find particularly important at this stage is transparency on:
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Prompt notificaiton of the outage ( http://status.smartthings.com ).
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As much detail as possible of the ongoing outage (for Customers and Developers who wish to click through to find out more).
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Accurate ETA for resolution and accurate workaround suggestions, if applicable.
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Prompt notification of resolution or any other important updates (such as change in resolution ETA).
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Post-mortem detailed explanation of the cause of the outage and the cause of its duration and the plan to prevent recurrence.
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Published accurate rolling statistics of outage time (including partial outages).
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? - Your wishes here.