It’s being discussed in the forum:
.
But the truth is we don’t know which way it’s going. It could be that they are going to hand off the hub development which isn’t necessarily a bad thing.
Or it could be like the Nvidia shield where it’s more like ecobee including Alexa in their light switch.
Or it could even just be for some countries, which they already did in Europe with Vodafone.
For now, we just know that Aeotec branded and supported versions of the hub have in fact been certified. But we don’t know what the business model is.