It’s not just fans. Right now, lots of players are getting into the HA & remote control game - with their own thoughts on how it should occur. For example, a cable tv company called Altice has put out a series of new cable controllers. They replace your existing cable modem, router, and set top boxes. And they provide an encompassing experience, with lots of the services that you might find on Roku and FireTV etc. AND it has voice control!
But you lose control over your home network… and it’s incompatible with Alexa.
So you are still tied to their remote control. You still have to pick the thing up and hold down the button if you wish to voice control your home entertainment.
Having to pick up the remote control, in order to do voice control?
Might as well just use the remote control. It’s as easy to push three buttons to change a channel as it is to hold down a button and say “channel 301”.
Obviously they’ve been working on this for awhile, and Alexa was not on their radar when they conceived and designed it. Nonetheless, despite them inserting Netflix or whatever into the unit it’s the opposite of smart home integration.