Samsung SmartThings Outlet - New?

First time I see this new outlet:

Does anyone have any direct feedback on it? Is it any better than the previous generation or other vendor equivalents?

Edit: I see no mention of a power meter feature yet it is priced as ones that do have it… ‘no go’ for me.

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Most of the ST-branded devices aren’t competitively priced, IMHO. I assume they’re going after the consumers that prefer the convenience of not looking beyond the official store for devices that work and have similar/same functionality. Or those that don’t even know they have that option.