IMHO: The industry needs a “eureka!” moment. Nobody has found (or figured out how to sell) the magic ingredients that will accelerate consumer adoption;
Nest (thermostat) was pretty impressive, but that magic fizzled; Amazon Alexa is … well, pretty darn magical, but we’re waiting to see if it is more than just smoke-and-mirrors.
The number of smart home hub startups, Kickstarters, and IGG’s is incredible. It could just be delusion that they each think they can grab a viable segment of the supposedly “huge” market, and/or each of them think they have the magic ingredients hidden in their product.
But I think that if someone actually has the magic ingredients; they know it, but perhaps they don’t know how to use it.
And yes… I think SmartThings has a few magic ingredients; but they’re too buried to do anything magical with them.