I agree options are good. Between my new BEDDI smart alarm clock and my physical Harmony remote buttons, I definitely don’t have a need for this, but some can perhaps find it in their homes. I just don’t think this is anything revolutionary here and certainly pricey for what it can do for you.
I also don’t like the fact, you need yet another piece of hardware they call a “hub” plugged in somewhere. Unless I am reading this wrong and it can be used with a Harmony Hub instead?