For Amazon, The Future Of Alexa Is About The End Of The Smartphone Era

"Perhaps the biggest dilemma Amazon faces is how to deal with notifications. Today, Alexa only allows alerts from its own store and a small number of third-party skills, all on an opt-in basis. But as the list of supported notifications gets longer, managing the flow could become overwhelming, just as it is on smartphones. In the long run, Alexa notifications will have to be smarter and more contextual."