Remember that over 90% of SmartThings customers don’t have a SmartThings/Aeotec hub, and even of those who do have a hub, most have fewer than two dozen devices, and never use any custom code at all.
The power users who have always dominated this forum are a small percentage of a small percentage of the smartthings customer base. I doubt if Samsung is thinking about a new hub for us.
Instead, they have produced the station, a $60 Matter hub which dropped zwave all together. That’s the likely home automation future for Samsung, both in terms of numbers and profitability.
SmartThings Station if you already have a V2/V3 hub?
JMO, of course.