Perfect example.
You can download the new app (in English) in 22 different countries: but you can only add a hub in the US, Canada, and the UK. We get questions about this every month in the forums from people in Sweden or Italy or Greece—all countries where the UK hub worked fine with the Classic app, but where you can’t even set up with the new app.
From yesterday, but this is only one of many similar posts:
Cannot add hub to app - missing Hubs device category (and many others) SmartThings (Samsung Connect)
Hi, After 10 days and two e-mails I’ve got a response from SmartThings: Thanks for reaching out, we appreciate your patience. I looked into the situation for you, and I regret to inform you that certain SmartThings features, like adding a hub, is not yet supported in Australia. That would explain why you haven’t been able to locate an option on the application to add a WiFi/Hub device. I understand that you were migrating to a different hub, so I would recommend taking a look in the SmartThings Community to see if any of our members have found a way to successfully connect their devices in your area. It answers the question but does not solve the problem. Hope someone knows how to work around this. Cheers, Ben
Adding a hub is now a “feature” unsupported in 19 of those 22 countries. And you can now set up a hub in literally dozens fewer countries than you could before. But the 20 foot tall map with all the flags is impressive.
Marketing.