sure. Supposedly it reduces eye strain and improves blacks/contrast. The “optimal” temperature is supposed to be 6500K. This was one of the first automation I did with X10 dimmer and a dimmable fluorescent about 10years ago. Now it’s ST and LED bulb on a TV routine. It also helps to indicate if the TV routine is active.
You don’t need a variable color bulb but it can work, like LIFX color or LIFX whites.