Found the new Hue White bulbs on sale at my local (zip 54901) Best Buy for $11.99 ($3 off). Not showing up at that price on the site. YMMV.
mitchp (Mitch Pond) #1
bamarayne (Jason "The Enabler" as deemed so by @Smart) #2
The color bulbs (gen 2) are also 59.99 regular price.
I got one at BB last night with a price match.