I’m guessing that since you mentioned hive and E27 you’re in the UK? If so, here is the official compatibility list for that region, which is different than the US.
Innr or Sengled Product descriptions may say they require their own Gateway, but you can use the smartthings hub instead. As @prjct92eh2 mentioned, for Hue you should use the hue bridge for the integration.
Another good option on the official list for the E27 are the IKEA Tradfri smart bulbs. These will work with either the hue bridge or directly with smartthings and are probably the least expensive bulbs you can get. They are also good zigbee repeaters, And would probably be the ones I would look at first. The plug-in pocket socket in that line also works well with smartthings. The handheld remotes generally do not work with SmartThings. The other IKEA Tradfri smart bulbs which are not on the official list should still work fine.