Samsung has a record of screwing up, badly, from time to time; And yet they survive as one of the biggest and most successful appliance and tech companies in the world.
- Top market share of televisions (20% overall, and 44% in TVs over $2500 segment.)
- Top (or neck & neck w/Apple) market share of smartphones.
- Top market share in the USA in large home appliances (19.5%), including the only refrigerator with a built-in large screen … running SmartThings and “family hub functionality”.
It is extremely likely that Samsung can acquire a substantial portion of the consumer smart home market; unless they decide to abandon the segment. But they won’t: They know that the world of the “Jetson’s” is coming and that if Samsung want to retain their lead in TVs, Phones, and Appliances, then they must become a strong smart home player.
As has been said many times on this forum: They aren’t screwing it up - because they haven’t even started yet. SmartThings is an extended Beta product. Samsung is a patient company. They can win a significant or even the biggest segment when they decide they are ready to win the segment. I’m 100% certain that are fully and consciously aware that they are not yet ready. This is deliberate. They don’t need this product line to be profitable, as it will help continue their profitable leads in their other products.
They know that “Customer Service” for DIY smart home at this moment in history is futile. It’s a waste of resources. SmartThings customers are just “market research” (and AI research, and IoT Cloud research).
They know that Bixby isn’t ready. They know that the “foldable screen phone” isn’t ready.
Never rule out the tortoise. - Remember that Apple was floundering badly until they released the iPhone - knocking previous market leaders like Nokia and Motorola outta the field.