Clever people such as @sticks18 are already working on community contributed device types for the two new zigbee remotes. Progress is being made, but it’s not always clear what will be possible in the end. There are some topics where the code is being shared the people who are interested in those kinds of projects.
The Phillips switch, particularly, is mostly being discussed in the following topic:
Other people in the community have been working on the Lutron switch. Although the two devices do look almost identical, the internal engineering is different.