Old generation being cleared out. This is in store only and they are gone from most locations.
https://www.target.com/p/amazon-echo-nbsp-black/-/A-52125921
http://stockbyme.com/stock-check/target/?sku=056-16-0278
TCIN: 52125921
UPC: 848719071733
Store Item Number (DPCI): 056-16-0278