When I was watching the video of the demo, I was overwhelmed. I can’t even imagine what it would be like for the average consumer in the store.
I mean, yeah there’s a lot of cool stuff, but that’s sort of all it is – A LOT of “stuff”.
Maybe that’s the way to sell to your target audience, but I would personally turn around and walk out.
I used to work in electronics sales, and people were often overwhelmed by computers. The specs, the software, the various peripherals. Many were so overwhelmed that they refused to buy because they felt they could never know enough to make an informed decision.
So, as a sales strat, I would solve problems pertinent to the customer. For the grandparents, I’d demo Solitaire and something like Skype. Students would get Office and printers demos. The small business owner would receive a demo of some basic accounting package and larger monitors.
I know this is a bit dated, but I think it is still relevant. “Smart” products are easier to understand than the Smart Home concept. Smart products that are relevant to the consumer and solve immediate problems are even more understandable.
I think the demo would work better if broken down into problems to be solved. I think the simulated break-in is a good example of this, but it might also cause customers to shutdown because the last thing they want to think about is someone breaking in to steal all their cool stuff.