Smartthings Existential Crisis - Is it time to leave? (April 2021)

Obviously I don’t know, but Samsung has a long history of introducing features with a big flourish at media events that then almost none of their actual customers use. So the fact that they’re broken doesn’t affect sales in any perceptible way.

Bixby is a great example.

There is the sense that Bixby is maintained rather than developed by Samsung. Since launch we’ve seen the removal of Bixby buttons, the non-appearance of the expected Galaxy Home Bixby speaker and some functions removed from Bixby - like the Uber support.
.
More recently with the launch of the Galaxy S21 family, Samsung appeared to be moving closer to Google, offering Google Discover on the home screen for example, suggesting that it might be winding down some of its services in the future.

You folks are still coming up with examples of features that don’t work.

My point is that Samsung seems to assume most customers won’t even try to use those features, so they don’t care whether it works or not. The features can be advertised in a way that makes the product exciting pre-sale, but they don’t affect the longterm customer relationship for most people. Again, Bixby.

Just my observation, I could certainly be wrong.

6 Likes