Samsung IoT access point

Samsung announced a B2B wireless access point with IoT integration. Is this just a B2B STs (with additional features) or is this Samsung competing with itself?

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Looks like more of a competitor to the OnHub but I would be surprised if there wasn’t a bit of SmartThings in there…

I would sure like to understand how this works with SmartThings! Whats on the back end of this thing??