Nobody thinks strategically anymore. It’s all about short-term goals now. Executives, who made a decision to acquire SmartThings in 2014 probably didn’t look further than a two-year term. Back then, Apple made a splash by announcing HomeKit and everyone jumped onto the IoT bandwagon, mostly to show their investors that they’re not “asleep at the wheel”. Google bought Nest, Samsung bought SmartThings. Market projections were madly optimistic (and mostly still are) and everyone was happy.
Now, two years later, not every one is certain that IoT is the “next big thing”. HomeKit didn’t take over the world, no new products came out of Nest in two years and SmartThings V2 turned out to be a flop. What I’m curious about though is where the heck is Samsung’s newly announced ST-enabled SmartTV? Well, looks like 2016 SmartTV are available on Samsung’s website, although I don’t see any mention of SmartThings in the specs.
P.S.
Correction. They do talk about SmartThings is the PDF version of the spec.