Push my Device Type to multiple mobile devices

I have created a Device Type for a product I am developing and would like to push the device to other peoples smart phones to test my app and device in their house. How do I go about doing this?
Currently I am using the simulator or publishing the device for me in the web IDE.

Currently the only way to do that for a device type is to have them copy, paste, and publish your code in their own IDE.

I would like to do a wider test to some customer mobile devices. Is there some way to get the app approved (perhaps in a beta state?) that they can then install on their device?