Philips Hue Gen 1 starter kit a19/br30 on sale at Philips $99

A19: https://www.store.meethue.com/us/philips-hue-outlet/hue-white-and-color-a19-starter-kit-gen-1-0

BR30: https://www.store.meethue.com/us/philips-hue-outlet/hue-white-and-color-br30-starter-kit-gen-1-0

Anyone know the differences? All I can find is that gen 2 offers siri and gen 1 bulbs are 600 lumens as opposed to 800 lumens for gen 2.