Interesting kickstarter for a BTLE hub. Theyre putting all their eggs in one basket assuming that BTLE is the “future of smart things”
Maybe another bump to add BTLE to the ST hub (or build a small breakout for existing hub owners 
Meh… BLE range is ~30 feet. No wonder you’ll need a hub in each room, as shown it the picture:
With each hub priced @ $99, it’s called ‘affordable’? 
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I could see having some ST zigbee to BTLE bridges that I could put in a few rooms. That would be useful to me.