Flexibility is good; … but a lot of this is more about marketing than technology.
Samsung is not thought of as a “Cloud Company”, unlike Microsoft Azure which is the 2nd biggest player in the cloud computing industry (though less than a ~10% share?).
The evolution (or just “rebranding”?) of ARTIK hardware, ARTIK/SmartThings Cloud, and … other layers isn’t going to make Samsung a general-purpose cloud compute platform, but it certainly is targeting the IoT segment.
It is puzzling why an ARTIK based SmartThings Hub hasn’t appeared yet.
Meanwhile, Microsoft didn’t have to create hardware in order to push the value of Azure Cloud for IoT, but it plays well from a marketing perspective, and it leverages the expansion of their endpoint OS breadth, and … they certain have hardware experience too.
But if Microsoft ever feels they are losing ground in the segment with any “enforced” hardware requirements, then I’ll bet they soften this up too.
It’s just my perspective at this moment, that the Azure Sphere and Samsung SmartThings/ARTIK business initiatives are much more comparable than … others.
To return to the title of this Topic “Is SmartThings dead?” … I think this Microsoft announcement is key to understanding what strategy and “space” Samsung is really aiming for. Microsoft hasn’t done much, yet, in the direct-to-consumer #smarthome business (despite hints over the past few years). And, in some ways, the same can be said of Samsung.
Amazon is being labeled as a #smarthome company more so than Samsung. And that could mean Samsung may fall back on being an “IoT” company, with less emphasis on the direct-to-consumer market.
SmartThings isn’t “dying”; but it is changing more radically than people realize, both visibily and behind the scenes.