All of this is, of course, still speculation. Neither smartthings nor ADT has officially announced anything about an “end of life” date for the hub model. And the current ADT/Lifeshield option, while it has a DIY install, does, based on Rose’s research, still require a three-year contract.
Many industry analysts saying ADT is going to have to move that model line to the optional contract format to compete with ring and nest, but they aren’t there yet. Right now their only offering in that space is the partnership with SmartThings. So who knows how long they might take to make that kind of change and when or if they will decide to drop the SmartThings partnership.
Suppose, for a moment, that from ADT’s point of view The SmartThings offering’s biggest problem is not enough people have bought it. We know it’s missing cameras and secondary panels. And zwave S2 SmartStart. But it is cheap.
What if they’re going to wait until they see how many Iris refugees switch to the ADT SmartThings model? Because I could easily see that doubling the current number of accounts.
And I feel the ADT is not going to want to damage their public reputation by just pulling the plug on the whole thing, at least not without offering existing contract customers an easy way to shift to one of their other model lines.
ADT has tended to run experiments for several years, gathering market and customer support data.
So maybe their plan (not Samsung’s, ADT’s), is to pick up as many of the iris customers as they can (the ones that used iris mostly for monitored security), continue to experiment with a limited contract model, tweak that business as they learn more about it, and then in a year or so pull the plug but offer the SmartThings/ADT customers A shift to a new no contract lifeshield model that includes cameras and a much better panel.
I’m not saying any of this will happen, but I’ll bet it’s being discussed. Because I think ADT does protect its brand to the extent that it can. And I agree with the industry analysts Who feel that if you want to appeal to millennials you need to be able to compete with ring. And you need to have optional integrated cameras and much easier setup.
Again, ALL of this is just guessing. Well, other than the fact that ADT bought LifeShield.
So maybe I’m being foolish, but I personally feel more comfortable about the fact that the ADT name is involved. And the potential jump in subscribers from the new Iris refugees could be important.