Samsung is skipping the big CityCube circus this year at IFA 2026. Instead of another massive public stand, they’re moving the main show to Humboldt Carré downtown (for the “important” trade/B2B/media crowd) and becoming main sponsor of the Creator Hub so influencers can do all the heavy lifting. Guess the regular visitors weren’t exclusive enough anymore. Curious how the new VIP-lite + influencer strategy plays out.
