Hey Mitch!
Email us at support@smartthings.com and we’ll help you out. You just need a firmware update.
Just as a warning though, adding a hue bulb directly to the SmartThings Hub isn’t the recommended path. Once added you’ll be unable to remove it should you want to connect it to a hue bridge later. We’re looking at ways to better support direct bulb connection but in the mean time it’s worth it to use the hue bridge and connect via LAN.