That’s a single report from a company that sells its reports based on its own estimates. Not hard numbers. They like sensational headlines. They have been questioned multiple times in the past for The accuracy of their numbers, including by Samsung.
Smart speaker quarterly estimate and forecast data is taken from Canalys’ Smart Analysis service.
Just as one example, Canalys numbers tend to come from shipment estimates, not actual sales. It’s unlikely that they have access to Amazon’s own shipments, and they may very well have missed all of the shipments to Whole Foods stores.
I wonder what their “estimate” is of SmartThings Hub sales… .