Interesting to see more of the same line of thinking arise. This project looks like it could be cool, but smartthings is already so far ahead of where it sounds like this product is with the mobile platform app support. having a web page per thing that you have seems kind of clunky and not as flexible/extensible as the smartapps platform that smartthings will have in place. That Lego T lamp sure was something though.
thanks for posting this. I probably would never have gone out and looked for similar technology on my own