All Cree bulbs offline this afternoon, maybe Zigbee issues in general

when you say they stopped working - were they reporting as off-line AND unable to control them through the app? if only off-line, rebooting your hub through IDE usually resolves it.

if both, perhaps you can try powering off one of the bulbs for a moment, power it back up and see if it reconnects. if it does, perform the same on the remaining ones.

a couple other users have reported issues after the hub firmware update so contact ST Support